Sales Hiring
Sales Hiring Done Right
Hiring the right salespeople can feel like chasing a moving target. Visionary leaders know the stakes—getting it wrong leads to missed revenue goals and a frustrated team. But what if the hiring process itself could be transformed into a reliable growth engine for your business? At Helix Sales Development, we understand how critical this process is, and we’re here to help you unlock the full potential of your sales organization.
Walter Crosby, our Sales Development Coach, is dedicated to helping leaders build high-performing sales teams with consistent, predictable revenue. With years of experience and a passion for creating transformative results, Walter has honed a proven approach that drives success for growth-minded entrepreneurs.
What Sales Hiring Means And What It Accomplishes
Sales hiring is the process of identifying, evaluating, and recruiting individuals who possess the right skills, mindset, and drive to succeed in a sales role. It’s not just about filling positions—it’s about finding the right people who can align with your business goals and add value to your sales culture. A strong sales hiring process ensures that you’re not just hiring someone who can sell, but someone who can sell for you.
At its core, effective sales hiring shapes the trajectory of a sales organization. A well-chosen hire has the power to increase revenue, inspire their peers, and drive long-term growth. Conversely, a misstep in hiring can lead to lost opportunities and wasted resources. This is where the right approach makes all the difference.
Why Our Approach Fills The Need
At Helix Sales Development, we take a proactive and structured approach to meet your sales hiring development needs. We understand that frustrated leaders often struggle to pinpoint why their sales teams underperform. That’s why Walter Crosby developed the Helix Sales Hiring Process—a method designed to find not just capable candidates, but those who consistently perform in the top half of their organizations.
Walter brings a wealth of real-world experience to the table, having worked across industries such as LED lighting, financial services, and commercial systems. His journey from sales rep to sales manager to coach has shaped a deep understanding of what drives success in sales teams. He combines this insight with cutting-edge tools like the Objective Management Group’s evidence-based assessments and Membrain’s technology platform to deliver unparalleled results.
3 Keys for Getting The Results You Need
Stop writing ads that list responsibilities & accountabilities.
Don’t sell the role or the company until you take the candidate to the final stages of the process.
The biggest shift is the mindset of your interviewers.
P.S. Check out these bonus resources:
How We Help You Build The Right Team
We work with growth-minded entrepreneurs who are committed to building performance-based cultures. Our process begins with understanding your unique sales environment, goals, and challenges. From there, we apply data-driven methods to assess candidates against key competencies that correlate with success. The result? A sales team that’s not only skilled but also aligned with your business values.
Walter’s clients often describe the transformation as challenging but rewarding. By partnering with Helix, they’ve experienced revenue growth with margin integrity and built teams they can depend on. For instance, one client went from a struggling team dynamic to a high-performance culture in just 12 months, thanks to the Helix methodology.
Hiring the right sales talent is more than a process—it’s a pivotal investment in your business’s future. At Helix Sales Development, we partner with leaders who are ready to turn frustration into progress. With our proven strategies and Walter Crosby’s guidance, your sales organization can achieve repeatable, reliable growth.
If you’re a growth-minded entrepreneur ready to transform your sales team, let’s talk. Schedule a consultation with Walter Crosby today, and take the first step toward building a sales organization that delivers consistent results and aligns with your vision for the future.
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Tired of training programs that don't deliver results? Our Sales Velocity program diagnoses and fixes the hidden problems in your sales organization.
“With very little knowledge about hiring a high-level salesperson I turned to Walter for help as he came highly recommended. His skill set and experience was instrumental in our hiring process and allowed us to vet and ultimately higher very qualified candidates.”
Caleb S. / CEO & Co-Founder of CPG Marketing Company
“Walter’s coaching has helped resurface my confidence; he also has guided me down the path of greater sales success beating sales objectives each month. “
Yesmain R. - Sales Executive / Promotional Products Company
“Using your hiring process, we hired two salespeople who have impacted the entire sales organization with their performance. We took your recommendation to speak with another candidate we would have ruled out, and that hire helped revive a struggling division!”
Gregg R. - Chief Operating Officer at a Furniture Distribution Company
“We hired 9 salespeople in the last 3 months using your hiring process. 8 of them are heads and shoulders above anyone we’ve hired in the past 2 years. The 9th you told us not to hire, and he sucks at everything you said he would suck at.”
Brent B. - Executive VP of Sales at an Outsourcing Company
“I wish there was some way to create a matching system like this for other positions!! I am so glad we found you!”
Suzanne B. - President at a Furniture Distribution Company
“As a former athlete I realized that I lacked the coaching that I thrived on in college. Walter has challenged & guided as my football coaches did.”
Tony S. - Vice President of Sales at a Promotional Products Company
“I can say with all confidence, Helix Sales Development has given me a richer life.”
Joshua C. - Managing Partner at a Marketing Agency
“Helix’s Fractional Sales Leadership has saved us time, and delivered more value than we expected!”
Jack W. - President at a Construction Company
“Our new Biz Dev Rep has been a great fit culturally, and has all the tools to do the job. We all, thank you.”
Stephen M. - Integrator & Hiring Manager at a Health Services Company
“The coaching sessions we had over the last five weeks, helped me close a significant engagement. I would not have had the confidence to execute had you not coached me.”
John S. - Account Manager at a FinTech Company
“Walter has been our Fractional Sales Manager for 2 years. Last year, I exceeded my revenue goal by 26%. This year I am trending to grow more than 32%. Walter’s coaching, and support rocks.”