Unlocking Growth with Fractional Sales Leadership
Running a growing business is rewarding but often overwhelming. Visionary leaders know they need strong sales leadership to drive results, but hiring a full-time sales executive can feel out of reach—both financially and strategically. What if there was a better way to bridge the gap without sacrificing results? This is where fractional sales leadership comes in. At Helix Sales Development, we help you achieve sustainable growth with experienced leadership tailored to your needs.
Walter Crosby, our Sales Development Coach, believes in empowering businesses with a smarter approach to sales leadership. By offering strategic guidance without the cost of a full-time hire, fractional leadership can help unlock the revenue potential of your team.
What Fractional Sales Leadership Is And What It Delivers
Fractional sales leadership provides experienced sales management on a part-time or project-based basis. Instead of hiring a full-time VP of Sales or Sales Director, businesses can access high-level leadership for a fraction of the cost and time commitment. This approach allows growing companies to benefit from strategic sales oversight without straining their budget or resources.
A fractional sales leader steps into your business to oversee, guide, and optimize your sales team. They focus on building processes, setting clear revenue goals, improving team performance, and implementing proven sales strategies. Unlike traditional consulting, fractional leaders embed themselves into your team, making an immediate impact while laying a foundation for long-term growth.
This solution is ideal for organizations that have hit a plateau or struggle to get consistent results from their sales teams. It’s about bringing in the right leadership at the right time to get things moving in the right direction.
Why We Are The Right Partner
At Helix Sales Development, we understand that business owners want sales results they can count on. Walter Crosby’s mission is to help leaders build reliable, high-performance sales organizations. Our fractional leadership approach delivers the structure and accountability necessary to drive measurable outcomes.
Walter has walked in your shoes. As someone who climbed from sales roles to leadership positions across industries, he knows the challenges of managing teams, meeting quotas, and driving revenue. He built Helix after experiencing firsthand the lack of leadership training and tools available for sales managers. By combining practical wisdom with proven systems, Walter has helped countless businesses turn frustration into measurable success.
Our clients don’t just hire a fractional sales leader—they gain a partner who cares deeply about results. Walter’s unique ability to combine data-driven strategies with a hands-on approach is what sets Helix apart. Tools like Objective Management Group’s assessments and Membrain’s sales platform allow us to implement repeatable processes while tailoring solutions to your business.
How We Deliver Results
We step into your organization with a clear plan. The goal is to uncover areas of underperformance, align your team around measurable objectives, and implement strategies that produce growth. Whether it’s building better sales processes, coaching your team to perform, or driving accountability, we act as your sales leader without the full-time price tag.
For example, a recent client struggled to gain traction with their sales team. Their revenue was inconsistent, and team morale was low. By partnering with Helix, they gained access to strategic leadership that reshaped their sales process. In just months, they saw significant improvements in pipeline quality, team performance, and revenue stability.
If you’d like to discuss how we can bridge the gap, schedule a virtual cup of coffee.
Walter Crosby - Fractional Sales Leader
I’m on a mission to make sales managers better, and to grow revenues for CEOs.
Hire A Fractional Sales Leader and Start A Sales Performance Revolution
Fractional Sales Leadership starts with a 90-day commitment. We work directly with Sales Leadership to establish accountability with leading indicator KPIs, recommend dashboard reports, refine sales processes, review weekly pipelines, coach to shorten the sales cycle, provide best practices for on-boarding new sales hires, and to create an ideal selling profile for sales candidates.
If you have the desire and commitment to build a performance-based sales culture, but lack the time and resources, then consider Fractional Sales Leadership. You get:
- Competency
- Experience
- Process
- Accountability
- Fractional Sales Leadership is a good fit for B2B sales teams of up to 10. You will benefit from a Rockstar Sales Manager for a fraction of the cost.
Fractional sales leadership is a powerful solution for businesses looking to elevate performance without the cost of a full-time hire. At Helix Sales Development, we’re committed to helping leaders like you transform your sales team and unlock sustainable growth.
If you’re tired of underperformance and ready for a fresh approach, let’s have a conversation. Walter Crosby and the team at Helix are here to guide you every step of the way. Schedule a consultation today and discover how fractional leadership can take your sales team to the next level.