Are You Hiring Salespeople
the
Same Way You Hire
Everyone Else?
Because if you are, you might be experiencing:
- Salespeople who are missing their revenue targets.
- Salespeople who aren’t doing what you need them to do to change & get better, or maybe -
- You wouldn’t hire them again based on your current experience.
We Can Help! Our proven STAR Sales Hiring System Saves Time and Money.
This 13-question evaluation will challenge your approach to hiring salespeople and help you decide if STAR can assist your team in attracting, hiring, and retaining top sales talent.
Without A Repeatable Sales Specific Hiring Process, You’re Going To Continue To Struggle To Reach Your Revenue Objectives.
Salespeople
are Different
There are six unique challenges that salespeople must overcome.
When you compare these challenges to those faced by non-sales roles within your company, it becomes clear that sales roles require a different approach to interviewing and hiring.
Competition
Salespeople attempt to persuade people to purchase from you, the encounter competition for the time, and money. The biggest form of competition is the status quo, and complacency from the people they need to engage and succeed.
Rejection
Rejection is part of selling. New reps get more than their fair share of rejection.
Hostility
New salespeople must call into a marketplace where prospects are very busy. The busy prospect might sound rushed, irritated, cold, disinterested or even hostile.
Lack of Control
Even when salespeople do everything correctly, in the end, they have limited control over whether the prospect will buy from them.
Resistance
With increasing competition and new buying strategies, even prospects who have decided to buy, from someone are taking longer to decide and may resist spending money.
Timing
Salespeople are invited into the sales cycle later in the buying process, and unless they are great at consultative selling they will have difficulty getting control of the sales cycle. They are often baited into presenting, quoting and chasing business that may not be qualified.
High Performing Sales Teams Begin Here!
Industries We Serve
Life Safety
Packaging
Heavy Manufacturing
Suppliers to Manufacturers
Are you facing one or more of
the following challenges?
- Exasperated with the inability to hire & retain top salespeople.
- Looking for a scorecard to ensure sales accountability.
- Sales team performance is not where you need it to be and you don’t know why.
- Struggling with remote management of salespeople.
- Salespeople are taking orders, not selling.
- Unsure of how to create positive accountability.
- Frustrated with an inaccurate revenue forecast.
- Don’t understand why the sales cycle is so long.
Developing a high-performance sales culture with accountability & repeatable sales processes will solve these issues.
Frequently Asked Questions
What is the STAR™ Sales Hiring System?
Sales Talent Acquisition Routine (STAR™) is a process by which clients, licensed to use the Objective Management Group, Inc. (OMG) Candidate Assessments, can save time and money while attracting and selecting superior talent for their sales organizations.
Implementation of STAR™ will help you improve the quality and quantity of your sales candidate pool, quickly identify the candidates on whom to focus, impact selection, and improve ramp-up time and results.
The process is time tested and proven and when executed according to its design, will help CEO’s, Presidents, Sales VP’s, HR Directors and Sales Managers identify, find, attract, interview, hire and retain top sales talent that will succeed in a specific sales role at your company.
The goal of STAR™ Training: Hire salespeople that will be effective selling your company’s products/services despite numerous challenges.
This Hiring System will help you to consistently identify those salespeople that will succeed at your company. It is easy to implement, saves time and is cost-effective.
If you would like to learn more about how the STAR™ Training process can help your team, call now to schedule your consultation.
How do I improve sales productivity?
Boosting sales productivity starts with setting clear goals, focusing on key success behaviors, and fostering a culture of accountability. Equip managers with the tools and training needed to coach effectively, streamline processes to align with customer needs, and track performance metrics to refine strategies.
Are you ready to transform your sales team? Schedule a consultation today to discuss how we can help.
How do I learn where my blind spots are?
Blind spots are areas where your perceptions or assumptions about your skills or business may not align with reality, often without you realizing it. To identify them, start by challenging your assumptions and seeking feedback from trusted sources like mentors, advisors, or team members. Regular self-assessment and a willingness to accept constructive criticism are crucial. For actionable insights, ask direct reports to highlight one strength and one area for improvement, and work on those collaboratively.
Ready to uncover and address your blind spots? Call now to take the first step.
How can I align my sales team with my company’s goals?
Aligning your sales team with your company’s goals starts with clear communication and a unified vision. Begin by defining specific, measurable objectives that connect directly to broader business goals, like revenue growth, market expansion, or customer retention. Share these goals transparently with your sales team, explaining how their individual and team performance contributes to the company’s success. Create alignment through regular meetings, performance tracking, and incentives tied to these objectives. Providing ongoing training and coaching to equip your team with the skills needed to succeed is also vital.
Ready to align your team for greater impact? Schedule a consultation to explore strategies that fit your business.
How do I coach underperforming sales reps?
Coaching underperforming sales reps starts with identifying the root causes of their challenges. Schedule a one-on-one conversation to understand their perspective, uncover obstacles, and clarify expectations. Use performance data to pinpoint specific areas for improvement, such as prospecting, closing, or time management. Develop an action plan with clear, measurable goals and provide regular feedback to track progress. Focus on building their confidence through encouragement, role-playing exercises, and skill development. Remember, consistency is key, coaching is an ongoing process.
Need help creating an effective coaching strategy? Contact us today to get started.
Meet Your Sales Coach
Walter is on a mission to help Visionary leaders build a high-performance sale organization with a consistently reliable revenue forecast to double revenue.
As CEO of Helix Sales Development, he only engages with growth-minded entrepreneurs who are frustrated with underperformance, and have the desire & commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative and produce repeatable revenue growth with margin integrity.
Sales development coach
“With very little knowledge about hiring a high-level salesperson I turned to Walter for help as he came highly recommended. His skill set and experience was instrumental in our hiring process and allowed us to vet and ultimately higher very qualified candidates.”
Caleb S. / CEO & Co-Founder of CPG Marketing Company
“Walter’s coaching has helped resurface my confidence; he also has guided me down the path of greater sales success beating sales objectives each month. “
Yesmain R. - Sales Executive / Promotional Products Company
“Using your hiring process, we hired two salespeople who have impacted the entire sales organization with their performance. We took your recommendation to speak with another candidate we would have ruled out, and that hire helped revive a struggling division!”
Gregg R. - Chief Operating Officer at a Furniture Distribution Company
“We hired 9 salespeople in the last 3 months using your hiring process. 8 of them are heads and shoulders above anyone we’ve hired in the past 2 years. The 9th you told us not to hire, and he sucks at everything you said he would suck at.”
Brent B. - Executive VP of Sales at an Outsourcing Company
“I wish there was some way to create a matching system like this for other positions!! I am so glad we found you!”
Suzanne B. - President at a Furniture Distribution Company
“As a former athlete I realized that I lacked the coaching that I thrived on in college. Walter has challenged & guided as my football coaches did.”
Tony S. - Vice President of Sales at a Promotional Products Company
“I can say with all confidence, Helix Sales Development has given me a richer life.”
Joshua C. - Managing Partner at a Marketing Agency
“Helix’s Fractional Sales Leadership has saved us time, and delivered more value than we expected!”
Jack W. - President at a Construction Company
“Our new Biz Dev Rep has been a great fit culturally, and has all the tools to do the job. We all, thank you.”
Stephen M. - Integrator & Hiring Manager at a Health Services Company
“The coaching sessions we had over the last five weeks, helped me close a significant engagement. I would not have had the confidence to execute had you not coached me.”
John S. - Account Manager at a FinTech Company
“Walter has been our Fractional Sales Manager for 2 years. Last year, I exceeded my revenue goal by 26%. This year I am trending to grow more than 32%. Walter’s coaching, and support rocks.”
Colleen W. / Business Development at asphalt company
sales culture with accountability
& a repeatable sales processes will solve these issues.