We Help Visionary Leaders 

Accomplish Their Purpose.

You can build a business with passion and determination, but you cannot scale it without a high-performance sales organization.


Without a repeatable sales engine, you’re going to continue to struggle to reach your objectives because…


You’re likely an entrepreneur or CEO with a burning desire to grow your company? But for you, sales is no longer the best use of your time and you feel yourself constantly being sucked back into the weeds of your business.

Currently, your passion for the company is only exceeded by your desire to double revenue…$7M to $15M in the next 3 years.  In other words, you want to scale the business!

What if I told you, it was possible to accelerate your revenue growth and build a sales organization that generates revenue without your constant involvement? It’s not easy, and the journey will be challenging, but in the end, you’ll be rewarded with your freedom.

What you need are the basic sales processes and systems, optimized for your company and customer because without them, you cannot scale.

Change is required. If you’re bold enough to take this path, you’ll need to change your mindset and instill a discipline of accountability and establish a high-performance culture within the sales team.

You won’t find a one size fits all approach here. The process is simple, but the answers aren’t always easy to hear. Solutions to your challenges are not created by treating your symptoms, but by fixing the root causes.  If your revenue forecast is unreliable, this is a symptom; correcting the underlying cause is the key to your freedom.

High performing sales teams begin here
Accountability I Sales Hiring I Team Development I Sales Coaching I Fractional Sales Leadership

Are you facing one or more of the following challenges?

1. Exasperated with the inability to hire & retain top salespeople.

2. Looking for a scorecard to ensure sales accountability.

3. Sales team performance is not where you need it to be and you don’t know why.

4. Struggling with remote management of salespeople.

5. Salespeople are taking orders, not selling.

6. Unsure of how to create positive accountability.

7. Frustrated with an inaccurate revenue forecast.

8. Don’t understand why the sales cycle is so long.

Developing a high performance sales culture with accountability & a repeatable sales processes will solve these issues.

Walter has been our Fractional Sales Manager for 2 years. Last year, I exceeded my revenue goal by 26%. This year I am trending to grow more than 32%. Walter’s coaching, and support rocks.

Colleen W. / Business Development at asphalt company

"The coaching sessions we had over the last five weeks, helped me close a significant engagement. I would not have had the confidence to execute had you not coached me."

John S. - Account Manager at a FinTech Company


"Our new Biz Dev Rep has been a great fit culturally, and has all the tools to do the job. We all, thank you."

Stephen M. - Integrator & Hiring Manager at a Health Services Company

"Helix's Fractional Sales Leadership has saved us time, and delivered more value than we expected!"

Jack W. - President at a Construction Company

"I can say with all confidence, Helix Sales Development has given me a richer life."

Joshua C. - Managing Partner at a Marketing Agency

"As a former athlete I realized that I lacked the coaching that I thrived on in college. Walter has challenged & guided as my football coaches did."

Tony S. - Vice President of Sales at a Promotional Products Company

"I wish there was some way to create a matching system like this for other positions!! I am so glad we found you!"

Suzanne B. - President at a Furniture Distribution Company

"We hired 9 salespeople in the last 3 months using your hiring process. 8 of them are heads and shoulders above anyone we've hired in the past 2 years. The 9th you told us not to hire, and he sucks at everything you said he would suck at."

Brent B. - Executive VP of Sales at an Outsourcing Company

"Using your hiring process, we hired two salespeople who have impacted the entire sales organization with their performance. We took your recommendation to speak with another candidate we would have ruled out, and that hire helped revive a struggling division!"

Gregg R. - Chief Operating Officer at a Furniture Distribution Company

"Walter’s coaching has helped resurface my confidence; he also has guided me down the path of greater sales success beating sales objectives each month. "

Yesmain R. - Sales Executive / Promotional Products Company

"With very little knowledge about hiring a high-level salesperson I turned to Walter for help as he came highly recommended. His skill set and experience was instrumental in our hiring process and allowed us to vet and ultimately higher very qualified candidates."

Caleb S. / CEO & C0-Founder of CPG Marketing Company

Sales and Cigars podcast
“Calling all brothers and sisters of the leaf”

With cigar in hand and the occasional Dry Rye Manhattan, host Walter Crosby has real conversations with
growth-minded individuals about carefully curated sales topics.

Helix Sales Development

Helix sales development

1903 S. Milford Road Building 2
Milford, MI 48381


© 2021 Helix Sales Development, LLC. All rights reserved.