Sales managers are often the linchpins of a high-performing sales organization. They drive accountability, align teams with company goals, and ensure consistent performance. Yet, many sales managers are thrust into leadership roles without the proper training or tools to succeed. If this sounds familiar, you’re not alone. The truth is, great sales teams are built by effective leaders—and effective leaders are developed. At Helix Sales Development, we provide sales management coaching to help leaders develop the skills, confidence, and strategies they need to build high-performing sales teams.
Walter Crosby, our Sales Development Coach, knows firsthand how frustrating it can be to lead a team without the right training. His mission is to change that by equipping sales managers to excel in their roles and drive transformative results.
What Sales Management Coaching Is and How It Creates Impact
Sales management coaching is a structured, results-focused process designed to develop the leadership and management capabilities of sales leaders. It’s not about quick fixes or generic advice—it’s about giving sales managers the tools, strategies, and mindset to lead effectively and drive consistent results.
A sales management coach works directly with leaders to refine their approach to critical responsibilities like:
- Coaching and developing their sales team.
- Implementing structured processes to track progress and accountability.
- Aligning individual and team goals with company revenue objectives.
- Managing pipeline health and driving consistent, predictable performance.
When sales managers are properly coached, they become more confident, effective leaders who can create a culture of performance within their teams. A well-led team has clear direction, high morale, and a strong sense of accountability, all of which translate to sustainable growth and better margins.
Enable Your Sales Manager To Create A High Performing Sales Team
Helix Sales Development was founded on a mission to make sales managers better and to grow revenues for CEOs. Often, being great at sales is not enough to be a great sales manager. It requires data-driven, repeatable processes and scorecards that change the game and hold people accountable.
We enable committed sales managers to step into a new role and become recognized as one of the most valued resources in the organization. The Helix process will enable your sales manager to take the reins and soar. Ultimately, they will influence the company culture with a “coaching as a constant” mindset.
Why Helix Sales Development Is the Right Choice
At Helix Sales Development, we approach sales management coaching with a blend of practical wisdom, proven methodologies, and real-world experience. Walter Crosby created Helix after experiencing the frustration of being promoted into sales management without the proper guidance. He understands firsthand the challenges that sales managers face and brings a unique ability to connect with leaders on a personal level.
Walter has spent decades building and leading successful sales teams across industries, including financial services, commercial systems, and complex B2B sales cycles. His approach combines proven tools, like the Objective Management Group’s evidence-based sales assessments, with practical coaching tailored to your business’s unique needs.
For example, one of our clients struggled with inconsistent team performance and lacked structure in their sales process. After partnering with Helix, their sales managers learned how to hold their teams accountable, coach team members more effectively, and implement consistent sales strategies. Within months, they saw a significant boost in revenue and team morale.
What sets us apart is our commitment to long-term, transformative change. We don’t offer quick advice; we provide ongoing coaching that helps sales leaders grow into their roles and build lasting success.
How We Support Your Sales Leaders
Our coaching process begins with an in-depth understanding of your team, challenges, and goals. We work side by side with your sales managers to refine their leadership skills, implement repeatable processes, and instill accountability within their teams.
Through targeted coaching, we help sales managers:
- Master the skills needed to lead their team with confidence.
- Build a culture of performance and accountability.
- Improve pipeline management and forecasting accuracy.
- Develop the leadership habits that produce consistent results.
Our clients describe this process as challenging but transformative, leading to teams that exceed expectations and deliver reliable, predictable growth.
Let’s Build a Sales Team That Performs
If your sales managers are struggling to lead their teams or drive consistent results, it’s time to make a change. At Helix Sales Development, we work with growth-minded leaders to develop confident, capable sales managers who can build high-performing teams.
Walter Crosby has the experience, tools, and proven approach to guide your leaders to success. Schedule a consultation today to learn how our sales management coaching can take your team—and your results—to the next level. Together, we’ll build a team you can depend on.
Sales Process Grader
Does your sales manager have a sales process that mirrors the customer’s buyer’s journey to consistently convert prospects into customers? Try this tool to grade your sales process.
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