Podcast|Helix Sales Development

Sales and Cigars Podcast

“Calling all brothers and sisters of the leaf”

With cigar in hand and the occasional dry rye Manhattan, host Walter Crosby has real conversations with growth-minded individuals about carefully curated sales topics.

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Podcast episodes

Sales and Cigars | Nate Lind | Think Differently About Sales | Episode 134

by Helix Sales Development | Oct 12, 2023 | Sales and Cigars

Do you want to improve the performance of your team? Your team might be a leadership team, a sales team, an operations team, a sports team, or even a family. My friend and colleague Nate Tutas of Mind Vault discussed a simple formula for you to follow. Performance =...

Sales and Cigars | Nate Lind | How To Get The Maximum Exit?| Episode 133

by Helix Sales Development | Oct 10, 2023 | Sales and Cigars

What's my business worth? What can I do to increase the multiple I will get? These are the questions that business owners are asking, and Nate Lind and I discuss how you can get a Maximum Exit. Nate sells companies like Realtors sell homes. He is a business broker at...

Sales and Cigars | Nate Lind | How To Get The Maximum Exit?| Episode 133

by Helix Sales Development | Oct 10, 2023 | Sales and Cigars

Sales and Cigars | Steve Anderson | What Can We Learn From Jeff Bezos? | Episode 132

by Helix Sales Development | Oct 3, 2023 | Sales and Cigars

What can you learn from Jeff Bezos about revenue growth? A lot. Bezos changed how you buy things, read things, and publish things. It makes sense that we can apply some of his principles to your business. My guest is Steve Anderson who wrote “The Bezos Letters”,...

Sales and Cigars | Matt Anderson | How To Think About Marketing? | Episode 131

by Helix Sales Development | Sep 28, 2023 | Sales and Cigars

This episode is really important to entrepreneurs and business owners who are not getting the ROI they want on their marketing dollars. In our series with marketing expert Matt Anderson – How to Think About Marketing we discuss how you can understand your customers,...

Sales and Cigars | Craig Andrews | Marketing Practice | Episode 130

by Helix Sales Development | Sep 26, 2023 | Sales and Cigars

Do you want to align your marketing to speak to your ideal customers? The next few minutes will help you do just that. Craig Andrews is my guest who focuses on selling to your prospects without having commission breath. I had a lot of fun talking with Craig because...

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Latest Podcast Episode

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Podcast Reviews

Fun show!
October 11, 2023 by Leadership Team Guru from United States
Walter brings a relaxed atmosphere with a lot of great information for sales teams and leaders. Well worth the time to listen.
Love it!
June 15, 2023 by Southern Girl Gives from United States
Walter brings out the best in each guest. The episodes are chocked full of great strategies and insights.
A worthy listen!
May 23, 2023 by PeteMohr from Canada
Walter is not only interested he’s interesting. Actionable tips and tools in every episode.
Great show great person with great questions to provide great Content
May 4, 2023 by Chaz777 from United States
A show to listen to while enjoying a cigar or even if you don't have a cigar and want to learn something about the sales and marketing.
Enlightening conversations
May 4, 2023 by OfficialAnika from United States
I had the privilege of guesting on this podcast and I also have listened to several episodes. I love the conversational manner, storytelling and information each guest shares with Walter.

Podcasts Playlist

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Walter has been our Fractional Sales Manager for 2 years. Last year, I exceeded my revenue goal by 26%. This year I am trending to grow more than 32%. Walter’s coaching, and support rocks.

Colleen W. / Business Development at asphalt company

"The coaching sessions we had over the last five weeks, helped me close a significant engagement. I would not have had the confidence to execute had you not coached me."

John S. - Account Manager at a FinTech Company

"Our new Biz Dev Rep has been a great fit culturally, and has all the tools to do the job. We all, thank you."

Stephen M. - Integrator & Hiring Manager at a Health Services Company

"Helix's Fractional Sales Leadership has saved us time, and delivered more value than we expected!"

Jack W. - President at a Construction Company

"I can say with all confidence, Helix Sales Development has given me a richer life."

Joshua C. - Managing Partner at a Marketing Agency

"As a former athlete I realized that I lacked the coaching that I thrived on in college. Walter has challenged & guided as my football coaches did."

Tony S. - Vice President of Sales at a Promotional Products Company

"I wish there was some way to create a matching system like this for other positions!! I am so glad we found you!"

Suzanne B. - President at a Furniture Distribution Company

"We hired 9 salespeople in the last 3 months using your hiring process. 8 of them are heads and shoulders above anyone we've hired in the past 2 years. The 9th you told us not to hire, and he sucks at everything you said he would suck at."

Brent B. - Executive VP of Sales at an Outsourcing Company

"Using your hiring process, we hired two salespeople who have impacted the entire sales organization with their performance. We took your recommendation to speak with another candidate we would have ruled out, and that hire helped revive a struggling division!"

Gregg R. - Chief Operating Officer at a Furniture Distribution Company

"Walter’s coaching has helped resurface my confidence; he also has guided me down the path of greater sales success beating sales objectives each month. "

Yesmain R. - Sales Executive / Promotional Products Company

"With very little knowledge about hiring a high-level salesperson I turned to Walter for help as he came highly recommended. His skill set and experience was instrumental in our hiring process and allowed us to vet and ultimately higher very qualified candidates."

Caleb S. / CEO & C0-Founder of CPG Marketing Company

Helix sales development

1903 S. Milford Road Building 2
Milford, MI 48381

walter@helixsalesdevelopment.com
313-550-9950

“Calling all brothers and sisters of the leaf”

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Podcast episodes

Sales and Cigars | Nate Lind | Think Differently About Sales | Episode 134

Sales and Cigars | Nate Lind | How To Get The Maximum Exit?| Episode 133

Sales and Cigars | Nate Lind | How To Get The Maximum Exit?| Episode 133

Sales and Cigars | Steve Anderson | What Can We Learn From Jeff Bezos? | Episode 132

Sales and Cigars | Matt Anderson | How To Think About Marketing? | Episode 131

Sales and Cigars | Craig Andrews | Marketing Practice | Episode 130

Latest Podcast Episode

Podcast Reviews

Podcasts Playlist

Walter has been our Fractional Sales Manager for 2 years. Last year, I exceeded my revenue goal by 26%. This year I am trending to grow more than 32%. Walter’s coaching, and support rocks.

"The coaching sessions we had over the last five weeks, helped me close a significant engagement. I would not have had the confidence to execute had you not coached me."

"Our new Biz Dev Rep has been a great fit culturally, and has all the tools to do the job. We all, thank you."

"Helix's Fractional Sales Leadership has saved us time, and delivered more value than we expected!"

"I can say with all confidence, Helix Sales Development has given me a richer life."

"As a former athlete I realized that I lacked the coaching that I thrived on in college. Walter has challenged & guided as my football coaches did."

"I wish there was some way to create a matching system like this for other positions!! I am so glad we found you!"

"We hired 9 salespeople in the last 3 months using your hiring process. 8 of them are heads and shoulders above anyone we've hired in the past 2 years. The 9th you told us not to hire, and he sucks at everything you said he would suck at."

"Using your hiring process, we hired two salespeople who have impacted the entire sales organization with their performance. We took your recommendation to speak with another candidate we would have ruled out, and that hire helped revive a struggling division!"

"Walter’s coaching has helped resurface my confidence; he also has guided me down the path of greater sales success beating sales objectives each month. "

"With very little knowledge about hiring a high-level salesperson I turned to Walter for help as he came highly recommended. His skill set and experience was instrumental in our hiring process and allowed us to vet and ultimately higher very qualified candidates."

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