How to Think about Sales


How Long Are You Going To Wait?

123RF   The man on the horse is Marcus Aurelius.  He was the Roman emperor from 161 to 180 AD.  Marcus was also a Stoic philosopher.  Marcus’s Mediations is a book I re-read once a year.  I did so again in December.   This is my favorite...

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Sales Strategies for 2024

The sales landscape is evolving rapidly, and as CEOs look ahead to 2024, several critical concerns are at the forefront. Addressing these challenges proactively is crucial for maintaining a competitive edge and ensuring sustainable growth. ...

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The Unseen Costs of Weak Accountability in Sales

  Uncover the hidden consequences that often plague sales teams due to a lack of accountability – take off the self-imposed blindfold. As a CEO or business owner, you'll learn how nurturing a culture of accountability not only boosts results...

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Business Development Fundamentals

Are you salespeople humanizing data & technology?    There was a time in the not too distant past where there was no internet, no email, no text messages, no ChatGPT, or large databases with contact information.  A salesperson had a...

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Helix Sales Development


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Walter has been our Fractional Sales Manager for 2 years. Last year, I exceeded my revenue goal by 26%. This year I am trending to grow more than 32%. Walter’s coaching, and support rocks.

Colleen W. / Business Development at asphalt company

"The coaching sessions we had over the last five weeks, helped me close a significant engagement. I would not have had the confidence to execute had you not coached me."

John S. - Account Manager at a FinTech Company


"Our new Biz Dev Rep has been a great fit culturally, and has all the tools to do the job. We all, thank you."

Stephen M. - Integrator & Hiring Manager at a Health Services Company

"Helix's Fractional Sales Leadership has saved us time, and delivered more value than we expected!"

Jack W. - President at a Construction Company

"I can say with all confidence, Helix Sales Development has given me a richer life."

Joshua C. - Managing Partner at a Marketing Agency

"As a former athlete I realized that I lacked the coaching that I thrived on in college. Walter has challenged & guided as my football coaches did."

Tony S. - Vice President of Sales at a Promotional Products Company

"I wish there was some way to create a matching system like this for other positions!! I am so glad we found you!"

Suzanne B. - President at a Furniture Distribution Company

"We hired 9 salespeople in the last 3 months using your hiring process. 8 of them are heads and shoulders above anyone we've hired in the past 2 years. The 9th you told us not to hire, and he sucks at everything you said he would suck at."

Brent B. - Executive VP of Sales at an Outsourcing Company

"Using your hiring process, we hired two salespeople who have impacted the entire sales organization with their performance. We took your recommendation to speak with another candidate we would have ruled out, and that hire helped revive a struggling division!"

Gregg R. - Chief Operating Officer at a Furniture Distribution Company

"Walter’s coaching has helped resurface my confidence; he also has guided me down the path of greater sales success beating sales objectives each month. "

Yesmain R. - Sales Executive / Promotional Products Company

"With very little knowledge about hiring a high-level salesperson I turned to Walter for help as he came highly recommended. His skill set and experience was instrumental in our hiring process and allowed us to vet and ultimately higher very qualified candidates."

Caleb S. / CEO & C0-Founder of CPG Marketing Company

Helix Sales Development

Helix sales development

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Milford, MI 48381

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