Sales Team Development

Building Success Through Sales Team Development

A sales team that consistently meets—and exceeds—expectations doesn’t happen by chance. Visionary leaders know that high performance comes from intentional development, coaching, and structure. Yet, many organizations struggle with underperforming teams and unpredictable results. This is where sales team development can change everything. At Helix Sales Development, we focus on building high-performing teams that deliver measurable and repeatable success.

Accelerate Sales Team Performance With Coaching

Walter Crosby, our Sales Development Coach, works with growth-minded entrepreneurs to transform their teams into reliable revenue drivers. With the right approach, leadership, and processes, your team can achieve results you never thought possible.

What Sales Team Development Is and How It Drives Success

Sales team development is the process of equipping your sales organization with the skills, processes, and mindset needed to perform at a higher level. It goes beyond basic training; it’s about creating a culture of accountability, implementing proven systems, and coaching team members to reach their full potential.

Characteristics of High Performing Teams

• All high performers have a coach.
• They expect to be coached.
• They expect to be given constructive criticism.
• They expect to get better.
• Your sales reps are like top athletes who practice daily and watch film.

An effective development strategy focuses on identifying individual and team strengths, addressing gaps, and aligning performance with your overall business goals. Whether your team is new, seasoned, or struggling to meet expectations, this process builds a solid foundation for sustainable growth.

Sales team development does more than fix underperformance—it elevates the entire sales organization. When done right, it transforms a group of individuals into a cohesive, results-driven team. The result? Consistent pipeline growth, better margins, and a sales culture that fosters long-term success.

Why We Are the Right Choice

At Helix Sales Development, we know that a strong sales team is the engine that drives business growth. Walter Crosby has made it his mission to help leaders like you create high-performance sales organizations with a clear, reliable revenue forecast.

Walter’s approach is built on experience. Throughout his career, he has sold complex B2B solutions, managed sales teams, and worked with diverse industries, including financial services, LED systems, and commercial fire alarms. This background gives him a deep understanding of what drives success in sales organizations—and what holds them back.

Walter created Helix after experiencing the lack of development and leadership resources available to sales managers. He combines hard-won wisdom with proven methodologies to create transformative results. Helix uses tools like the Objective Management Group’s evidence-based assessments and Membrain’s sales technology to provide insights and processes that are both effective and actionable.

One of Walter’s clients, for example, had a sales team struggling to close deals despite a strong market opportunity. Through targeted development strategies, coaching, and structured accountability, their team doubled its revenue in less than a year. The key wasn’t just coaching—it was building a culture of performance and discipline.

How We Transform Your Team

Our process starts with understanding your team’s strengths, challenges, and goals. From there, we develop a plan tailored to your business that includes skills coaching, process improvement, and performance tracking. Sales team development with Helix is about more than short-term fixes; it’s about creating lasting change.

We focus on:

• Building consistent and repeatable sales processes.
• Coaching team members to elevate their skills and confidence.
• Creating accountability structures to keep performance on track.

By addressing gaps and aligning goals, we transform underperforming teams into reliable revenue producers. Clients often describe the process as challenging but rewarding, with results that speak for themselves.

Think Of Helix As An Elite Personal Trainer Dedicated To Heighten Sales Team Performance

By leveraging daily practice, drills, a sounding board, and feedback, your sales team will leapfrog their growth and excel in B2B complex sales.

Adopting this “coaching as a constant” mindset will transform your sales organization.

If you’re tired of watching your sales team fall short of expectations, it’s time to invest in their development. At Helix Sales Development, we partner with visionary leaders to create teams that consistently deliver results. Walter Crosby brings the leadership, experience, and tools needed to turn frustration into growth.

Let’s build a team that performs. Schedule a consultation with Walter today and discover how sales team development can transform your sales organization into a growth engine. Together, we’ll unlock the potential that’s already within your team.

Make Your Sales Force Better Closers With Our Sales Team Development

Think of the difference that just a 10% increase in your revenue would make for your business. Could you expand? Upgrade your equipment? Maybe you’ll give your hardworking team a bonus. Increasing your revenue rests on the shoulders of your sales team, so how can you get them to the net level?

Our sales coaching programs can help your salespeople develop better leads, understand how to better manage their pipeline, and master the trick that keeps your revenue flow steady: Closing the deal.

Professional Coaching For Closing The Deal

One of the most common reasons business owners like you seek sales coaching from Helix Sales Development is that your sales force has hit a wall with closing. In fact, we have an entire coaching course designed to address closing training for sales teams. Although there are some differences between industries, the art of closing the deal remains the same, and the struggle for newer salespeople to transition their client relationship from cultivation to close is consistent across the board.

Closing the deal is all about presenting win-win situations for both parties while clearly addressing how your product or service alleviates your prospect’s pain points. Like any skill, it takes practice to hone and improve. That’s why we take a collaborative, participatory approach to closing coaching.

Our sales team closing coaching involves:

• Identifying and solving the real problems for your customers. Showing that you understand their specific challenges and demonstrating how your product makes a difference establishes trust and credibility, making it easier to close
• Developing better communication skills and teaching active listening so your salespeople understand what your customer isn’t saying
• Learning how to cultivate referrals organically and authentically. Referrals have the highest rate of close success but also require a good relationship with the referring customer

Finally, we explain the psychology of closing the deal, starting with describing customer motivations and then honing listening skills and relationship-building. We teach ethical persuasion tactics and encourage your sales team to personalize the techniques.

Learn Internal And External Motivators To Help Improve Sales Force Accountability

How do you hold your sales team accountable? Accountability is a common frustration for sales directors and business owners.

At Helix Sales Development, we believe that sales force accountability begins with you. Our coaching starts with helping your leaders learn how to set clear goals and communicate their expectations more effectively, with a follow-up to ensure each team member understands their role and the leader’s expectations.

Many salespeople are individualistic workers with their own clients, sales pipeline, and closing techniques. Sales is a competitive career, but when your company culture is too competitive, salespeople may focus on their individual performance rather than the team or company as a whole. We help your team learn to cooperate and collaborate, which ultimately leads to better client service and a higher closure rate.

Fear of blame can make it difficult for team members to admit their mistakes, leading to customer care problems. We help you change your culture to one of group accountability and shared focus on the common goal of customer satisfaction so that when something goes wrong, you can swiftly address it. Allowing your sales team to recognize their mistakes and initiate solutions leads to greater accountability.

Are you ready to start with Helix Sales Development? We offer individual and group sales coaching sessions to help develop sales teams across a wide range of industries. Call or email us today to learn more.