This episode is really important to entrepreneurs and business owners who are not getting the ROI they want on their marketing dollars.  In our series with marketing expert Matt Anderson – How to Think About Marketing we discuss how you can understand your customers, and uncover the emotional triggers that matter to them.  Matt and I discuss my own challenges, and how my perspective of customer problems, fears, and beliefs have caused my marketing in the past to be off just enough to not be effective. Go grab a cocktail, and a cigar and strap in for an illuminating episode of Sales and Cigars. 

Get your free copy of Walter Crosby’s new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin

Connect with Walter Crosby:

E-mail: [email protected]

LinkedIn: https://www.linkedin.com/in/walterlcrosby/

Website: https://helixsalesdevelopment.com/

Calendly:

Connect with Matt Anderson:

E-mail: matt@zegg.io

LinkedIn: http://www.linkedin.com/in/matthew-anderson-61821220/

Website: zegg.io