Sales and Cigars Episode 59 Part 1

Conversations with Nate Tutas: Marketing Messages and Life Preservers

Walter sits down for another in a series of conversations with Nate Tutas on How to think about sales. In part one of this double episode Walter and Nate talk about the marketing messages your salespeople are delivering to your clients. With the impending recession what value are you bringing to your customers and how do you become the resource and differentiator they need. When you break down your win loss data what is causing you to lose sales. Walter and Nate break down what it means when a company is looking for life preservers. Do not miss part two of this conversation. “The Recession Is Coming.”

Connect with Walter Crosby

Connect with Nate Tutas