Why You Should Shorten Your Sales Cycle
A sales cycle is the time it takes from the first conversation with a prospect to the time you receive a purchase order. If you could shorten your sales cycle by 30% or more, what would occur? More sales in less time. Your pipeline would be leaner. Revenue growth...No Bargains When Hiring Top Salespeople
We are currently helping two clients hire salespeople. We have successful hired 2 salespeople in the last 30 days. COVID-19 has forced many companies to look closely at their sales organization’s effectiveness and ability to move the needle. Layoffs & furloughs...Selling / COVID19 / TOM BRADY / SUPERBOWL
Amplification. Amplification is what is happening right now in your sales organization just as it does in high profile sporting events. Just as in sports, there are winner and losers. Those who get better, and those that don’t. Everything about the Superbowl...5 Tips For Selling During A Time Of Crisis
Yes, I recognize the irony of the quote given COVID-19’s origination. However, JFK’s point speaks to the message in this post. As a CEO, a sales leader or a salesperson you have more control of what you believe, what you do and how you behave. You may feel...What Does Poor Parenting Teach Us About Sales Accountability?
I had missed lunch the other day, so I stopped at a diner to get some soup and get ready for my last appointment of the day. It is 2:30 in the afternoon, so the diner had few patrons. I settle in and notice a well-heeled parent enters with two young boys. The two...Latest Podcast Episode
Podcast Reviews
- Guesting on “Sales & Cigars”
April 1, 2024 by THE-CEO from United StatesWalter Crosby does an amazing job preparing and guiding his guests through extremely relevant and topical conversations that the audience will bookmark for all time reference points. Walter was also a guest on my podcast, and he is equally talented as a guest as he is as a host.
- Fun and valuable content!!!January 25, 2024 by James I. Bond from United States
I’ve been listening to Sales and Cigars and have found it awesome! Walter's choice of topics and guests make his podcasts relevant and fun. Outstanding, and valuable on so many levels!
- Really loved how he works with the guestsDecember 21, 2023 by ZackLemear from United States
Great show, and really liked how he is able to be nimble with the guests if other topics pop up he can adjust and pivot on the fly, to not only keep it on point but allow the guest to be seen and heard in different ways.
- Fun show!October 11, 2023 by Leadership Team Guru from United States
Walter brings a relaxed atmosphere with a lot of great information for sales teams and leaders. Well worth the time to listen.
- Love it!June 15, 2023 by Southern Girl Gives from United States
Walter brings out the best in each guest. The episodes are chocked full of great strategies and insights.