Last week I received a cold call from a very competent marketing company. The Rep was explaining how cold calling was dead, and I needed their help with social media marketing to gather leads. I pointed out the irony of her making a COLD CALL to engage me; the Rep did not have a response. Cold calling […]

There a many practical tips and techniques to help a sales professional reach a professional goal (or personal). Here are three tips to gain traction and be effective that have worked for me and my clients. 1.       Announce your intentions. This is effective for two reasons: Outside support and internal accountability. In 2017, I decided to lose 35

When my daughter was five years old. She heard someone refer to my wife as a “bean counter.”  My wife is a CPA and VP of Internal audit for healthcare company (among other credentials).  So, I explained that beans referred to the money that a company earned and bean counter was a fun term for an