Hiring the right sales professionals makes all the difference in driving business growth. The best candidates bring strong communication skills, a results-driven mindset, and the ability to build relationships. But finding those top performers requires more than just reviewing resumes and conducting standard interviews. A structured approach to hiring improves success rates and helps companies […]

Sales teams face different challenges based on their industry, target market, and business goals. A one-size-fits-all approach rarely delivers the results companies need. Tailored solutions help sales teams improve performance by addressing specific obstacles, refining strategies, and providing the right level of coaching. Our CEO, Walter Crosby has spent the majority of his career as

Hiring and retaining top sales talent is one of the biggest challenges businesses face. A strong sales team drives revenue and helps a company stay competitive, but finding and keeping the right people requires a focused approach. Effective hiring strategies and ongoing coaching create a solid foundation for long-term success. Our CEO, Walter Crosby has

Effective sales management is essential for manufacturing and distribution companies looking to drive revenue, expand market reach, and improve sales team performance. However, many businesses struggle with hiring, developing, and retaining strong sales managers. Coaching programs provide a structured way to build sales leadership, improve team accountability, and refine sales strategies that lead to long-term

Sales leaders know that consistent growth requires strong management, but not every business needs—or can afford—a full-time sales executive. Fractional sales management offers a flexible and cost-effective way to drive performance while keeping overhead under control. By bringing in experienced leadership on a part-time basis, companies can improve processes, increase accountability, and build a more

Coaching is fundamental to growth, as a Novi, MI sales training professional who has thirty years of experience can explain. It is a critical element of learning, yet different than teaching. Coaching is where the new ideas presented (or taught) gain context. Taking action to install the ideas is coaching. Think of it as where

Some salespeople refer to their customers as “friends.”  Not a few, but most of their customers.  This has perplexed me for years. And, as a Detroit, MI sales coaching professional who has been in business on his own since 2015, I contemplated the idea of a friend in sales as we transitioned from Q1 to

Ever find yourself scratching your head, wondering why your sales team isn’t hitting their sales numbers? Or why that new hire with a “stellar” resume just can’t seem to close deals? It’s a trap many business owners and sales managers fall into, believing that hiring someone with a strong industry background will be the magic

The average person tends to organize their day into long blocks: 2 to 3 hours. What about Ultra-productive people? They break it down to the minute. By focusing on each minute as a precious resource, they avoid the all-too-common trap of “wasted time” as a Michigan sales development training professional can share that has been

Wondering how to strengthen the bond with your clients? Stop assuming, they all want the same kind of relationship you do. While you may prefer a certain level of connection, it’s crucial to understand what your clients truly desire. Here’s a better approach according to a Michigan sales leadership development professional that has been awarded