You Are Commoditized…No Matter How Good You Are.

Apples and Pineapples are the same, said the buyer.  They are all fruit!  Wait, what?  I am bigger, and sweeter. I am different, said the seller.       The Illusion of Uniqueness As a business owner, you know your product or service is special. You’ve poured your heart and soul into creating something truly

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8 Tips for Your Sales Team’s Engagement with Your CRM

I have a sales confession.  I have used one form or another of a CRM since 1987. In fact, I was a newly minted commercial real estate broker (salesperson) in NYC. I created my own database with my Macintosh!  I did this not because I was cutting edge.  No. I needed help managing 400 dials a day.

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Transforming Risk Signals into Sales Triumphs

Several months ago, I was approached by a business owner from the security and life safety industry who was determined to make a significant shift in revenue within a challenging 90-day window. This ambitious leader wasn’t just looking for marginal improvements; he was committed to identifying key priorities that required immediate correction, taking decisive actions,

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Transform Your Business: Fix the Root Cause of the Problem

What does transformation mean to a business? I looked at dictionaries, asked Google and ChatGPT. I thought about what it means to me. Here is my idea of transformation. It is making strategic changes. These changes improve the efficiency, effectiveness, and scaling of the business. Transformations on a sales team often involves several key areas:

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The Data-Driven Playbook for Elevating Sales Team Performance

You’re a business owner. You’re working to scale your business. You’ve likely invested heavily in building a strong sales team. Yet, despite training programs, high pay, and top resources, your team still struggles. You face fierce competition and fast-changing markets. You can’t afford anything less than an elite sales force. The missing ingredient? An intentional,

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4 Critical Discovery Questions that Close Deals!

Gartner research shares that 72% of B2B buyers prefer to make a purchase without a seller.    Sure, some of them may regret the decision made without support, but this speaks to the awful experience many sellers provide.  Given the sad state of sellers adding value, it is so easy to differentiate today.  The pitch and

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Alignment of Your Sales Strategy, and the Buyer’s Journey

Alignment of Your Sales Strategy, and the Buyer’s Journey Does your sales strategy help your buyers make a confident, and expanded purchase of your offering? My core purpose is to elevate the sales profession with our actions, and collaboration.   Part of my belief is that my role is not to ask a business owner

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