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Sales Team Performance

Sales Culture.  The Invisible Hand of Transformation.

Aug 3, 2022 | Blog, Sales Team Management, Sales Team Performance

Imagine for a moment you want to improve your sales culture.  Let’s assume you want to create a high-performance culture where everyone is striving for the best and mediocrity is no longer accepted.  A sales utopia if you will. Here’s how a transformation effort often...

Sales Teams are a lot like Rock Bands 

Jul 14, 2022 | Blog, Sales Team Management, Sales Team Performance

Do You Have a Rock Star Sales team? Summer is traditionally touring season for many rock bands. As we move into the second half of the year, is your team topping the charts? There are six performance areas where sales teams are like Rock Bands. One-Hit Wonders Top...

Rough Seas Ahead, Yet Again

Jun 29, 2022 | Blog, Sales Team Management, Sales Team Performance

Your business just got through virus scares in 2020, the following economic shutdown, and the current supply chain problems.  Congratulations.  Now, the economic seas are getting choppy again with inflation, federal budget deficits, and a pending economic downturn...

Do 5 Things NOW to Grow Sales

May 15, 2022 | Blog, Sales Management Coaching, Sales Team Development, Sales Team Performance

The first quarter is in the bag, and we are halfway through Q2. Does hitting your revenue targets seem like a bridge too far? Or maybe you can’t even see the bridge? Is fear crawling up your spine because the sales aren’t rolling in? Read on. Growing your business...

Win by Sword. Lose by Sword.

May 3, 2022 | Blog, Sales Team Development, Sales Team Performance

We don’t have a lot of sword battles many more.  The old adage of winning and losing by the sword is true in sales just replace the word sword with price.    Speaking of sword fights, here is a video clip that I often share with salespeople to help them...

Lead Gen is Like Owning a Boat

Apr 13, 2022 | Blog, Sales Team Management, Sales Team Performance

Do you want leads, but don’t know which method is best?  A large percentage of lead generation initiatives fail.  They are expensive, time-consuming, and require significant resources just to determine what works. A client compared his company’s lead generation budget...
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Latest Podcast Episode

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  • Sales and Cigars Andy Paul "Sell Without Selling Out"
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Podcast Reviews

  • Cigars and sales- two great topics
    July 14, 2022 by BookGuy96 from United States

    I love Walter Crosby's Sales and Cigars podcast because it combines two of my favorite topics into a powerful learning opportunity. Walter's skillful interviewing abilities brings out the best in his guests and makes this podcast worth listening to!

  • A podcast for sales professional
    July 8, 2022 by thepromoguy from United States

    Great information to improve your skills in sales. Walter is a great host who bring out the best content from his guests.

  • WOW, Walter is a content rich host!
    March 22, 2022 by PurplePolkadots <3 from United States

    I've been the guest on many podcasts and the host makes sets the sail and guides the show. Walter is a deep and thought provoking Podcast host. His questions and follow up are very professional and helps to draw out more content from the guest. I found myself leaning in and digging deeper into my expereince to match the questions with seasoned answers. I highly recommend this podcast due to the depth of the questions Walter asks as well as the power and expertise of the guests.

  • A man who is on-brand
    December 6, 2021 by Revealing Genius from United States

    What a pleasure it is to connect with someone who has figured out what they were meant to do for their vocation. Walther Crosby has expertly combined his two passions, sales and cigars, into an informative, entertaining and thought-provoking podcast. Evern if you're not in sales and have no affinity for cigars smoking, it's worth a listen. You feel like an insider on conversations about life and work that matter. Bravo!

  • Authentic Sales Conversations
    December 1, 2021 by ghhhhhhhggb from United States

    Insight like this into a variety sales professionals minds, processes and philosophies once took decades to acquire. Walter's podcast allows you to get incredibly useful information from verticals and corners of the sales sphere not easily accessed in the past.

Podcasts Playlist

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  • Sales and Cigars Andy Paul "Sell Without Selling Out"
  • Sales and Cigars Nick Loise
  • Sales and Cigars "Turning Business Owners Into Book Authors" w/Mike Capuzzi
  • Conversations with Nate Tutas Part 1: Marketing Messages and Life Preservers
  • Conversations with Nate Tutas: The Recession Is Coming
  • Sales and Cigars "Cold Calling and Flight School"
  • Sales and Cigars Technical and Creative Marketing with Jon Tsourakis
  • Shorty Best Sales Guy
  • “Hiring and Onboarding Better Salespeople” with Mike Koory
  • Jack Witte “Creating a Successful Sales Culture”
  • Phil Parks "Fractional Sales Management"
  • Veronica Romney "Building Your Dream Team "
  • Conversations with Nate Tutas: Change Management
  • Conversations with Nate Tutas: Disqualifying Questions
  • Adapting To Sales In A Virtual World With Steve Brossman
  • Don't think of it as sales think of it as helping people, with Terry Begue.
  • Supply Chains with John Shanahan of Forsyth Advisors
  • Proven Repeatable Sales Process with Scott Arnold
  • SHORTY: Cross Cut and New Stuff
  • Brendan Shanahan The Podcast ProShop
  • Marketing Incentives with Marco Torres
  • Corporate Sales Enablement with Curt Tueffert
  • Culture vs. Performance
  • Qualifying MQLs with Nate Tutas
  • What Salespeople Should Know About Marketing with Susan MacConnell
  • Coaching Winning Sales Teams with Lynn Pickford
  • Creating a Podcast Community with Corinna Bellizzi
  • Top 5 Things Sales Managers Should be Doing
  • Thinking About Sales Process with Nate Tutas - Part 2
  • Thinking About Sales Process with Nate Tutas
  • Fractional Sales Management with Jim Muelhaussen
  • Thinking about Sales Master Mind with Nate Tutas
  • Sales Management Coaching with Tim Chapman
  • Shorty: Last Episode of 2021
  • Shorty: Irish Coffee & Consultative Selling
  • Building Trust with Branden Carney
  • Company Culture & Learning with Steve Jahr
  • Falling into Sales with Trade Experience with Jeremy Cook
  • Fractional CMO
  • Stop Prospecting & Pitching to Your Prospects
  • Entrepreneurial Goals, Positioning & Trust
  • Sales Managers Need to Do the Work
  • LinkedIn Social Selling with Bob Woods
  • Leadership Blind Spots with Rocky LaGrone
  • We Talk Sales Process as Context for Coaching with Nate Tutas of Membrain!
  • Finding a Sales Mentor & How it Can Accelerate Your Career with Ross Reida
  • Using Software Development to Solve Business Problems with Jefferson Nunn
  • Coaching Side by Side with Doug Price
  • How Should Your Sales Manager Think?
  • Balancing a Performance Sales Culture vs. Company Culture
  • Helping the Planet with Sales and Marketing with Nathan Hallmark
  • Scott Tappan - Creating a Great Network of People
  • Josh Ryther - Being a Creator
  • How To Get What You Really Want Out Of Your Business with Damon Pistulka
  • Why Do We Lie To Ourselves?
  • Southern Road Dog Jerry Johnson
  • Telemarketing. Prospecting.
  • Doing Great Discovery = Closing Business with Ian Richardson
  • How Mindset Plays a Pivotal Role in Sales with Tony Shereda
  • Sales Ethics. Building a Sales Culture. Doing the Right Thing Pays Off with Joshua Conran
  • Adam Bird / Marketing & Sales. How Do They Play Nice in the Sandbox
  • Rants Dry Rye Manhattan / Empathy and How They Tie Back to Sales
  • Resistance to Growth
  • A Shorty
  • Welcome to Sales & Cigars

Walter Crosby is on a mission to make sales managers better.

As Managing Partner for Helix Sales Development, he only engages with growth-minded, mid-market CEOs ($10-$25M) who have the desire & commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative- – -repeatable revenue growth with margin integrity.

He holds an advanced degree from the school of hard-won wisdom, as well as the University of Michigan. Frustrated by the lack of training every time he was promoted to management roles, he started his own firm to hire, train and influence successful sales teams.

His rocket fuel comes from coaching committed individuals to excel beyond what they thought was possible. Using the proven Helix sales hiring process, the 91% of Helix recommended sales hires rise to the top half of the sales organization within the first year.

Those that know him best often find him reflecting over a fine cigar in his private cigar lounge. In fact, you’ll hear more about his two favorite passions in his podcast called, Sales & Cigars.

Walter has been our Fractional Sales Manager for 2 years. Last year, I exceeded my revenue goal by 26%. This year I am trending to grow more than 32%. Walter’s coaching, and support rocks.

Colleen W. / Business Development at asphalt company

"The coaching sessions we had over the last five weeks, helped me close a significant engagement. I would not have had the confidence to execute had you not coached me."

John S. - Account Manager at a FinTech Company

 

"Our new Biz Dev Rep has been a great fit culturally, and has all the tools to do the job. We all, thank you."


Stephen M. - Integrator & Hiring Manager at a Health Services Company

"Helix's Fractional Sales Leadership has saved us time, and delivered more value than we expected!"


Jack W. - President at a Construction Company

"I can say with all confidence, Helix Sales Development has given me a richer life."


Joshua C. - Managing Partner at a Marketing Agency

"As a former athlete I realized that I lacked the coaching that I thrived on in college. Walter has challenged & guided as my football coaches did."


Tony S. - Vice President of Sales at a Promotional Products Company

"I wish there was some way to create a matching system like this for other positions!! I am so glad we found you!"


Suzanne B. - President at a Furniture Distribution Company

"We hired 9 salespeople in the last 3 months using your hiring process. 8 of them are heads and shoulders above anyone we've hired in the past 2 years. The 9th you told us not to hire, and he sucks at everything you said he would suck at."


Brent B. - Executive VP of Sales at an Outsourcing Company

"Using your hiring process, we hired two salespeople who have impacted the entire sales organization with their performance. We took your recommendation to speak with another candidate we would have ruled out, and that hire helped revive a struggling division!"


Gregg R. - Chief Operating Officer at a Furniture Distribution Company

"Walter’s coaching has helped resurface my confidence; he also has guided me down the path of greater sales success beating sales objectives each month. "

Yesmain R. - Sales Executive / Promotional Products Company

Helix Sales Development
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1903 S. Milford Road Building 2
Milford, MI 48381

walter@helixsalesdevelopment.com
313-550-9950

© 2021 Helix Sales Development, LLC. All rights reserved.

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