The 7 Critical Mistakes CEOs Make With Their Sales Organizations by Walter Crosby

Are you frustrated with Your Sales Organization’s Consistent Inconsistency?

I wrote a book for CEOs who are Upset, Frustrated, and pissed off because the sales team isn’t getting it done.  

The book is written without any fluff. You have too many demands on your time to read a book with stories of my success.  I had a CEO tell, “you wrote this for the executive who just wants to understand why the team is floundering and you don’t waste any words.”

First, I describe problems that you currently experience or have experienced. Next, I explain what YOU need to do to fix it.  Yes, you.  The responsibility is yours. You can delegate the actions; you must hold people accountable.  Accountability – just like with your finance or operations department.

You can pick up the 7 Critical Mistakes book here.

The book is divided into chapters that define the mistake, the symptoms, and the solution. There are actionable ideas.  I also provide a digital resource page with tools and workbooks that will support solving these problems.

The 7 Critical Mistakes that I describe in the book are:

  1. Not aligning your vision with the individual employee’s authority.
  2. Allowing salespeople to tell a story instead of your story.
  3. Abdicating control of the sale to the buyer.  
  4. Accepting revenue forecasts that suck.
  5. Hiring salespeople, the same way you hire everyone else.
  6. Assuming your business strategy and the sales team are aligned.
  7. Making good decisions without good data. 

I wrote the book to help a CEO who is serious about understanding and fixing problems.  The investment in time is about an hour.  If you invested an hour into understanding how to fix 7 critical problems in your sales organization, and only fixed 1 of them, would you be disappointed?  

The book grants you access to a collection of tools and workbooks that you can use to implement solutions.  Again, click here and grab the 7 Critical Mistakes book.