Sales and Cigars Swire Ho Episode 68
“How To Pick the Right Type of Clients”
This week Walter sits down with Swire Ho (The Promo Guy) and discusses how to target the right clients for your business. Just because you can help everyone does not mean you should target everyone. Who is your dream client that will pay you full price and recommend you to other potential customers. The little things can help create loyal customers, follow through with promises make phone calls making sure they are satisfied and focus on the details. How do you create a company culture and unity when you may never meet a new hire face to face? Swire talks about how to use promotional products while on boarding and displaying your mission statement. Swire talks about how a cigar can help you with your clients as a potential door knocker. So, grab a Cigar and a cocktail and dive int this great episode.
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