Sales and Cigars Episode 76
Brent Keltner “The Revenue Playbook”
This week Walter sits down with Brent Keltner of Winalytics and author of “The Revenue Playbook.” Brent comes from the world of academia and research, and he has learned to apply his recognition of patterns to sales. This is a great conversation about how sales culture works and the things that CEOs should be focused on to help their sales organization create the stories that position their company. Positioning and using the right words are important and how they should be focused on the outcomes of our customers and our customers customer. Grab a cigar, grab a cocktail and strap in for another fun episode of Sales & Cigars.
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