Sales and Cigars Episode 74

Per “The Price Whisperer” Sjofors

Walter sits down with Per “The Price Whisperer” Sjofors best selling author and Pricing Strategy Consultant. Per started his own firm to help midmarket companies and large companies grow their business. One company he helped, grew from a $10 million company to a $130 million and another $100 million dollar company grow to over a billion dollars. Per talks about using pricing, market research and messaging to help companies understand they can raise their prices significantly while losing very few customers and growing the business. Per has a brilliant mind and is a great storyteller, if you are a CEO an entrepreneur a sales leader or you just love a success story. Go grab a cigar and a cocktail and strap in for another great episode of Sales and Cigars.

Connect with Per Sjofors

Google:  The Price Whisperer  August 8th Kindle Version

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