Sales and Cigars Episode 124 Russell Lundstrom “Marchitect”
Walter sits down with Marketing Architect and Fractional CMO Russell Lundstrom. Russell will help you streamline the marketing process to get the highest ROI on the least amount of spend, showing entrepreneurs and CEOs to look at marketing in the same way we look at and measure sales. Walter and Russell talk about starting off your marketing from the perspective of, getting some things to work on a small viable group and then starting to move out with concentric circles. Russell offers up a special link for listeners to download some free info that helps you start to think about marketing differently, after you work through it, give him a call and he will walk you through making sure that you answered those questions in the best way. If you are an entrepreneur, a CEO or just need help with your marketing, go grab a cocktail, grab a cigar and strap in for another fun episode of Sales and Cigars.
Get your copy of Walter Crosbys new Book:
“The 7 Critical Mistakes CEOs Make With Their Sales Organization That Stop The Company From Scaling”
https://www.amazon.com/Critical-Mistakes-Their-Sales-Organization/dp/B0BLFYMGS6
Connect with Walter Crosby:
https://www.linkedin.com/in/walterlcrosby/
https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee
https://helixsalesdevelopment.com/
https://helixsalesdevelopment.com/podcast/
Connect with Russell Lundstrom:
http://marketingplanformula.com/cigars
https://www.linkedin.com/in/russell-lundstrom/
https://www.facebook.com/marketingplanformula