Sales and Cigars Episode 116 Steve Multer “Corporate Storytelling”
Walter sits down with Corporate Storyteller Steve Multer. Steve has spent over 20 years as the face and voice for some of the world’s most powerful brands and he talks about what exactly corporate theater and corporate storytelling are and how they go together. Steve gives us some insight from his book Nothing Gets Sold Until The Story Gets Told and things you can do to become a better storyteller plus how important it is to make the right kind of connection with your prospects. It all starts with how you tell the story and how you make those connections. Grab a cocktail, grab a cigar and strap in for another episode of Sales and Cigars.
Get your copy of Walter Crosbys new Book:
“The 7 Critical Mistakes CEOs Make With Their Sales Organization That Stop The Company From Scaling”
https://www.amazon.com/Critical-Mistakes-Their-Sales-Organization/dp/B0BLFYMGS6
Connect with Walter Crosby:
Free Challenge to Hire Your Next Sales Superstar
Connect with Steve Multer:
https://www.instagram.com/stevemulter/
https://www.youtube.com/@stevemulter
https://www.facebook.com/stevemulter
Free Gift: http://www.corporatestorytelling.com/guide the password is soldtold23