Your sales team is struggling, but not for the reasons you might think. You’ve put money into training, set up good processes, and hired skilled people. Yet something still feels off. Your team’s message isn’t connecting with the market. Deals take longer to close, and too many end with price as the main factor. Here’s […]
Why Your Sales Team Sounds Just Like Everyone Else (And What to Do About It) Read More »
There are so many things competing for your attention. Your customers and prospects have this same issue. Today, success often hinges on aligning sales with marketing. This connection is key to turning potential buyers into loyal customers. A regular guest on my podcast, Sales and Cigars, Matt Anderson sums it up well. “At the end
Is Your Sales Message Persuasive? Read More »
Opening your inbox first thing in the morning is like opening a pandoras box of To-Dos from your 5 year old. Important – to them. Your inbox also has rabbit holes that waste time and of course, cold outreach emails that can turn a foul mood to a surly mood faster than a cat running
Cold Emails: Why they suck, and how to fix, if you must. Read More »